Mitochondria are responsible for cellular energy production but are also involved in processes including oxidative stress regulation, metabolic function and cellular repair. Declining mitochondrial function has increasingly been associated with ageing, sleep disruption, chronic stress and reduced physiological resilience. 

According to the company, the MV-SYSTEM® was developed as a multi-pathway nutritional approach to mitochondrial support. 

The programme has been structured around circadian biology, with MV-AM® formulated to support daytime energy metabolism and cellular defence, while MV-PM® is designed to support overnight recovery, antioxidant renewal and restorative sleep. 

Mitovitality® reports that in an eight-week pilot cohort involving 30 participants following the full MV-SYSTEM® protocol, 90% reported feeling more refreshed on waking and experiencing more restorative sleep, while 85% reported improvements in focus, concentration, balance and motivation.  

Kate Monteith-Ross, aesthetic nurse, clinical director and founder of the Nurses Network, said: “Many aesthetic and regenerative treatments rely on the body’s ability to repair, recover, and regenerate. While we often focus on the treatment itself, the cellular environment supporting those processes is equally important. Mitochondrial function sits at the centre of energy production, tissue repair, and resilience, making it an increasingly relevant area of interest for practitioners looking to support outcomes more holistically.” 

Ben Rawlings, CEO and Co-Founder of Mitovitality®, explained that the drive to create this brand was based on the lack of quality of the solutions available. He said, “Much of the market remains focused on individual ingredients or isolated pathways. We wanted to take a systems-based approach, designing a complete day and night protocol around how cells actually function. The result is a simple daily system designed to support energy, recovery, resilience, and healthy ageing through consistent, long-term use. We’re not adding to the noise, we’ve built something new.” 

Alongside the launch, Mitovitality® has introduced a partner programme aimed at clinicians interested in incorporating mitochondrial support into broader wellness, recovery and healthy ageing strategies.